SolBid: Clean Energy News

Brand Marketing with Solar

Posted by John Mavros on Aug 22, 2016 7:37:37 PM

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Companies across America are starting to see the benefit of solar beyond the obvious carbon footprint and direct cost reduction value. In an age of Millennials, there is an increased sensitivity to our health and our planet, that forward-thinking companies are leveraging through sustainability programs and realizing significant marketing value by showcasing their environmental responsibility.

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Future-thinking companies like Apple and Google have been marketing the use of solar for years and their interests in solar are continuously growing. You would be surprised how powerful sustainability can propel a brand. Pick up a bag of Kettle Brand chips and see for yourself if you don't feel good about eating their chips over someone else's brand.

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Topics: brand marketing, sustainability, Commercial Solar, Solar, environmental responsibility

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