The opening of this year’s Climate Week NYC was punctuated by the arrival of the latest wave of participants in a growing trend: Bank of America, General Motors, Wells Fargo & Co, VF Corp, and Apple joined The Climate Group’s RE100, an international coalition of corporations committed to adopting 100% renewable electricity.
In an article written for the Wall Street Journal, global energy policy expert Amy Myers Jaffe argues that the US may soon put a price on pollution. Though it seems that pollution valuation and quantification are indubitably important in our collective battle against climate change, the idea of putting a number and price on carbon, the largest culprit, has been met with protest. The propelling factors, Jaffe writes, are preexistent valuation of carbon, technological advancements in viable alternatives, and international developments such as China’s own development of a carbon-pricing plan and the UN’s recent COP 21 in Paris. Unlike former iterations of the policy, she believes that upcoming carbon valuation plans will have the perfect storm of conditions to bolster their chances of getting passed-- the right policy, at the right time.
Companies across America are starting to see the benefit of solar beyond the obvious carbon footprint and direct cost reduction value. In an age of Millennials, there is an increased sensitivity to our health and our planet, that forward-thinking companies are leveraging through sustainability programs and realizing significant marketing value by showcasing their environmental responsibility.