The opening of this year’s Climate Week NYC was punctuated by the arrival of the latest wave of participants in a growing trend: Bank of America, General Motors, Wells Fargo & Co, VF Corp, and Apple joined The Climate Group’s RE100, an international coalition of corporations committed to adopting 100% renewable electricity. 

Companies across America are starting to see the benefit of solar beyond the obvious carbon footprint and direct cost reduction value. In an age of Millennials, there is an increased sensitivity to our health and our planet, that forward-thinking companies are leveraging through sustainability programs and realizing significant marketing value by showcasing their environmental responsibility.