SolBid: Clean Energy News

Brand Marketing with Solar


Companies across America are starting to see the benefit of solar beyond the obvious carbon footprint and direct cost reduction value. In an age of Millennials, there is an increased sensitivity to our health and our planet, that forward-thinking companies are leveraging through sustainability programs and realizing significant marketing value by showcasing their environmental responsibility.

Apple Furthers RE100 Goal, Sets Sights on 200 MW Solar Farm

 Apple Solar
Photo from TreeHugger

Continued commercial success for California-based tech giant Apple Inc. has necessitated the expansion-- and modernization-- of their operations.

In addition to an expansion of a preexisting data center in Reno, Nevada, Apple has announced its plans to construct a 200 megawatt (MW) solar array to power the center's activities. The upcoming project marks the company's largest energy project to date, and is projected to unveil in early 2019.