It is evident that the key to success for clean energy businesses, or any businesses for that matter, is to specifically cater to Millennials. This may not come as a surprise, but Millennials (people about 18-35 years old) are growing up and becoming the leaders and big investors in the United States. This means that understanding the needs and values of this generation, and then molding business practices to that, is crucial.

When electrical contractors Todd Hickman and Steve Sgroi first installed solar panels on the roof of Todd’s own home back in 2011, they did it as a kind-of test, to determine whether the technology would be suitable for their residential and commercial customers. Upon seeing the immediate positive impact the system had on lowering not only Todd’s personal electric bill, but also on the environment, they were certain solar made sense.